Build an Automated Sales Machine

The Sales Revolution Solution..An Automated Sales Machine

Create a lead and sales automated machine spitting out relationship buyers week after week, all year long.

We’ve all seen attractive sales and marketing funnel graphics over the years. Yes, it seems like a graphic designers dream to create these, but I will tell you they work if you put in the work to design and manage the flow from some key metrics. Managing to these critical metrics learned along the way is the key to success in my mind. There were two key metrics I discovered along the way. As I developed those, I built the team around the needs to fill those metrics. More content going to more leads lead to more sales. It’s as simple as that!

Below is an image of the basic sales machine structure I created to generate $13,000,000 in sales in three years. A machine where I was the only sales closer. We didn’t really need more “salespeople”…. I could handle all those calls. We needed more support people to process the sales I did close. This article series will dive deep into each section of the selling machine building strategy.

Because of the metrics and direct-response marketing I created, we only needed two additional employees to make the process happen. Someone to find and create more “leads” and someone to manage the process to product after I secured the contract.

Think about that….

One salesperson. A “lead” manager. An operations/Customer-service manager. This team generated $13,000,000 in sales in about three years…. Even during the “Covid” era.

In the beginning, the owner wanted to hire 5 to 10 salespeople to “grow” sales.

I was able to put together a system with far fewer people and these people were fully invested in the system.

I will go into more detail with these successful strategies in this article series.

1. Attract Traffic
   1. In this article we will discuss who your target is and should be
   1. Crafting the right message for this audience
   1. Where are they and how to attract them
   1. What makes you different
   1. Attracting with your benefits and not features
   1. Growing your herd is the end result goal and key to longevity and profits
2. Capture Leads
   1. Lead magnets
   1. CRM System
   1. Sources
   1. Key Metrics
3. Nurture Prospects
   1. Building Relationships and Trust
   1. Relationship Buyers vs Transactional Buyers
   1. Segmenting your herd
      1. Message for each segment
4. Convert Sales
   1. Selling on purpose
   1. Tracking success rate and other metrics
   1. Making adjustments
   1. Overcoming obstacles
5. Delivery and Satisfy
   1. One of the biggest opportunities to grow your market share. Most of your competitors probably stink at this aspect
   1. This must be a company cultural thing
6. Upsell Customers
   1. Who is the best “next” customer? Your existing customers
   1. Create creative upsells
   1. Premium products and/or services
   1. Bundling
7. Get Referrals
   1. Benefits of a formal referral program
   1. Ideas on structuring a referral program
   1. Administering a referral program
   1. Affiliate sales

I’d suggest you grab a note pad and look at this graphic. Start taking notes on each category how well you are doing in these categories right now. As you read the additional articles, make notes and start to put your plan together.

Look for my next article discussing “Attract Traffic”…. Its where we start your journey to building your automated sales machine and quite possibly never to have to make another cold sales call and grow your sales while you are sleeping.

Until next time,

Bill Mooney

[email protected]